Organization and delivery of six-month presentation of Lenovo Explorer VR headset in stylized brand areas in shopping malls Aviapark, Mega Belaya Dacha, Metropolis in Moscow.

Objectives:

• Creation of the concept of Pop-Up
• Retail space rental arrangements with shopping malls
• Installation of POS equipment and cashier staff training
• Design & production of POS materials
• Recruitment and training of promo staff
• Pop up store production and installation